Privacy Policy

  1. General Matters.
    1. Scope of Policy. This Policy applies to all IDveritas and MyProfyle websites operated and owned by IDveritas Inc., an Illinois Corporation. This Policy does not apply to other companies’ or organization’s web sites to which we link. You should carefully review the privacy polices of those websites in order to determine how they treat your personal information.
  2. Information Gathered From All Website Visitors.
    1. Aggregate Data. We gather certain generic information with respect to consumers’ use of our website and mobile application, such as the number of unique visitors, the frequency with which they visit, and the areas on the web site that they favor. These statistics are very much like television ratings that tell the networks how many people tuned into a program. We only use this type of data in aggregate—that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our customers use certain parts of our web site, which, in turn, enables us to make it as appealing as possible. We may also provide statistical "ratings" about how our customers collectively use our website to advertisers, sponsors, and other companies with which we do business ("Business Partners"). We do this so they, too, can understand how often people use their areas of the site in order for them to provide you with the best possible experience. These statistical ratings to not contain any personally identifiable information about you or any of our users.
    2. Cookies. We use a technology nicknamed "cookies" on our web site. Cookies are pieces of information or data sent to your browser from a web server and stored on your computer’s hard drive for record-keeping purposes. We use cookies to make your visit to our web site easier. For example, cookies allow us to recognize you when you re-enter our web site so that you will not have to sign-in each time you visit. Cookies also allow us to count the number of unique and return visitors who use our site. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you’ve received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features on our web site if you choose not to accept cookies. Cookies can also enable us to track and target the interests of our users to enhance their experience on our site.
    3. Third Party Advertiser Cookies. We may use third-party advertising companies to serve our ads on the Internet. These third-party advertising companies employ cookies to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our web site and other web sites. This information can include; date/time of banner ad shown, the banner ad that was shown, their cookie, the IP address. This information can also be used for online preference, marketing purposes. MyProfyle does not use or have access to this information. If you want to prevent a third-party advertiser from setting and/or reading cookies on your computer, currently you may either visit each ad network’s web site individually and opt out or visit the web site of the National Advertising Initiative ("NAI") to opt out of all network advertising cookies. This site will also allow you to review the third-party advertising companies’ privacy policies.
    4. IP Addresses. We collect and analyze traffic on our web site by keeping track of the IP addresses of our visitors. IP addresses are unique numeric identifiers that are assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer originating a message.
  3. Information Gathered From Our Members
    1. Definition of Members. Consumers who use our website or mobile app and provide their personal information including their electronic mail address become registered Members of MyProfyle regardless of whether they make a purchase from us or not (“Members”). The individual who creates the account with MyProfyle is called the Primary Enrollee and any household or family members enrolled as part of the Primary Member’s account with us are Additional Enrollees. Both Primary and Additional Enrollees are considered Members.
    2. Personalizing Your Experience on the Web Site. From time to time, we may send our Members surveys or solicit their feedback. We use surveys to gauge interest in new products and premiums we may offer. We will ask for Member feedback. We will use the information we gather to improve our service and provide a more meaningful experience for our Members. We may also use the information to alert Members to offers and products in which you have expressed an interest.
    3. Communications From MyProfyle. We send to all of our Members news and information which alerts you to new features, content, and services, and premiums available on us. From time to time, we will also send you offers for new products and services from MyProfyle or special offers from our affiliates and our sponsors. These communications are sent to you directly by MyProfyle or our email transmission partners. We do not share your personally identifiable information with any other third-parties in connection with these communications. You can always decline such communications by un-checking the opt out box on the membership management pages of our website (“Member Dashboard”). If you are already receiving these communications and you want to unsubscribe, you can simply follow the “unsubscribe” links at the bottom of each email. For other ways to unsubscribe, see Opt-Out/Changing your Status, below.
    4. Communications From Our Business Partners. For those members who have elected to receive emails from our Business Partners, MyProfyle may also send money-saving offers, discounts, and promotions from our Business Partners. This is only done with your explicit permission. These communications may come from MyProfyle or from the Partners themselves. We may also share with them certain demographic, geographic, preference, and other personally identifiable information we have gathered about you. This will help them in directing to you offers that are more likely to be of interest. This program is conducted strictly on an opt-in basis. In order to receive the offers, you must affirmatively check the clearly marked box on the user registration pages on our site. If you leave the box unchecked, you will not receive any offer. If you do sign up for the program but later change your mind, you are free at any time to opt-out by following the procedures outlined in Opt-Out/Changing Your Status, below.
    5. Mandatory Communications. MyProfyle reserves the right to communicate with you from time to time about important administrative, policy, legal, credit card, and billing matters, which will affect for your use of our web sites, including without limitation any alleged violations of our Terms of Service. These communications are mandatory as long as you remain a member.
  4. MyProfyle's Use of Personal Information.
    1. Types of Personal Information. Registered Members must provide us with a valid first and last name, electronic mail address (“Email”) and date of birth. This begins the registration process and we will subsequently ask for telephone numbers and mailing address. This information along with credit card information is required for Members paying themselves for their membership (“Paid Members”). Telephone number and mailing address are optional for non-paying Members including Free Members and those whose memberships are being paid for by a third party on behalf of the Member (“Sponsored Members”). Additionally, all Members will be asked to provide optional information including, but not limited to your Social Security Number (“SSN”), Driver’s License or State Identification, Employer’s Name. This Personal Information allows us to assemble a profile of you which distinguishes you from other consumers who may share similar names or other information with you.
    2. Use of Personal Information to Prevent Identity Theft. We use your Personal Information to provide our identity verification and fraud prevention services. We may receive information about identity related transactions from third parties (“Organizations”) which matches part or all of your Personal Information (“Match”). Where there is a Match, you agree to allow us to share your full name, profile photograph, contact information (Email, Telephone Numbers and Address) and self-reported risk factors (e.g. recently involvement in a data breach) with those Organizations so that they may contact you directly or through MyProfyle to verify the legitimacy of activity by individuals that you Match. At the same time, we notify you about this Match, thus allowing both you and the Organization to contact each other to learn more about, approve or reject transactions involving your identity.
    3. Use of Personal Information for Other Purposes. If you have provided us your consent, we will use the information we have collected about you in five ways:
      1. To send personalized, targeted information that we think you will find relevant, either from MyProfyle or directly from our Business Partners;
      2. To include targeted advertising within such messages;
      3. To send promotions and coupons based on your Member history;
      4. To contact you for feedback and surveys; and
      5. To send you other information about MyProfyle.
    4. Order Fulfillment. From time to time, you may be given the opportunity to order products and services directly on the MyProfyle site, the Newsletters, or in other communications you may receive from MyProfyle. These orders are typically fulfilled by MyProfyle’s Business Partners directly. To process your order, MyProfyle may provide the Partners with your name, street address, e-mail address, phone number, and credit card information. MyProfyle will limit the types of information shared to the minimum necessary to efficiently process your order. However, in accepting these offers, you become a customer of the Business Partner and therefore subject to its privacy policy. MyProfyle will alert users whenever a Business Partner will be fulfilling an order for products or services ordered on our site. We encourage you to review these companies’ privacy policies and only do business with those who adhere to personal information practices with which you are comfortable.
    5. Privacy and Disclosure Exceptions. Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third-parties if we are required to do so by law or we believe that such action is necessary:
      1. To comply with legal process such as a search warrant, subpoena, or court order;
      2. To protect the company’s rights and property;
      3. To investigate reports of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;
      4. To protect against misuse or unauthorized use of our webs site;
      5. During emergencies, such as when we believe someone’s physical safety is at risk.
      Under certain circumstances, recipients, their legal representatives, and/or law enforcement authorities may be able to combine our personal information with information disclosed by ISPs to determine the source of a particular communication. By using this service, you knowingly and voluntarily assume any risk associated with such disclosure.
  5. Your Control Over Your Personal Information.
    1. Opt-Out/Changing Your Status. At any time, you can change choices you have previously made as to the use of your personal information. Every communication MyProfyle sends you will contain a clearly worded "Opt-Out" or "Unsubscribe" link allowing you to modify your user account settings to withdraw your permission for future mailings. Permission changes will be honored as soon as possible after receipt. Please allow five to seven days for processing. Permission changes will not affect any information you provided to us and which we previously shared with our Business Partners.
    2. Editing Your Profile. As the registered Primary Enrollee, you have the ability to review, correct, add, and delete your personally identifiable information at any time. You can also do this for any family members you have enrolled as Additional Enrollees under your Membership. You can revise, add, delete, or completely cancel all alerts you receive from us apart from Administrative Alerts (See Section 3-V, above).
  6. Protection For Children – COPPA Compliance We are committed to protecting the privacy and rights of children online. We believe that children should be able to use the Internet in a safe, productive, and efficient manner and should be afforded the highest protection available with respect to their personal information. To that end, we have made it our policy not to collect any individually identifiable information from users whom we know are under the age of 13. Our registration process blocks the registration of users under 13 years old and will automatically delete all individually identifiable information collected from such users. The Children’s Online Privacy Protection Act (“COPPA”) imposes certain requirements upon web sites and online services that are directed toward children. To learn more about COPPA, please visit the Federal Trade Commission COPPA web site.
  7. Sale of Assets. In the event that MyProfyle and/or its units or subsidiaries are ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve the right to transfer our user databases together with any personally identifiable information contained therein, to a third-party acquiring MyProfyle’s assets. In the event we do so, we will place a prominent notice of the sale on the homepage of our site, with links to information as to how you can change your privacy preferences.
  8. Data Security. When you place orders for purchased products or access your payment information, we use an advanced encryption technology known as Secure Socket Layer (SSL) to protect the storage and transfer of your data from unauthorized parties. While on a secure page, such as our registration form, a lock or key icon appears on the bottom of your web browser. In addition to our online security efforts, we take steps to protect your personal data offline, as well. All of your information, not just the sensitive information mentioned above, is stored in an encrypted format on computer servers which are protected from external data intrusion and kept in a secure physical location. Employees are granted access to a need-to-know basis (for example, a customer support agent would have access to individual Member accounts necessary to assist Members but could not view, copy, print or otherwise access the entire database). Furthermore, ALL employees are kept up-to-date on our security and privacy practices.
  9. Changes to the Privacy Policy. MyProfyle will occasionally update this Privacy Policy in response to changing business circumstances and legal developments. If there are material changes to this Policy or in how MyProfyle uses your personally identifiable information, MyProfyle will prominently post such changes on the MyProfyle web site for a period of thirty (30) days and will notify you of such changes via email. MyProfyle encourages you to periodically review this Policy to be informed of how we are protecting your information.
  10. Misuse of Data and Questions. Questions about this Privacy Policy or any perceived misuse of your personal data by MyProfyle should be addressed to us via email at* where symbol replaces *. Questions can also be asked and many answers are found at our support website
  11. Use Common Sense in all of Your Online Activities. Even the best policy can’t protect your online privacy and security in all circumstances. Unscrupulous advertisers, hackers, and scam artists are constantly searching the Internet looking for new targets. Your best protection is to understand the limits to privacy on the Internet and use common sense in all of your on-line activities. Be aware that e-mail is an inherently insecure form of communication. Anytime you visit a chat room or post a message to an on-line bulletin board, your e-mail address can be used by advertisers looking to compile lists for unsolicited commercial e-mail (also known as spam). Be sure that you only disclose your e-mail address in circumstances in which it is safe to do so. Beware of scams in which persons unknown to you request your screen name, password, or credit card information. Make sure you verify the identity of anyone asking for personal information. Always monitor your children’s on-line activity and educate them as to the rules for safe Internet use.

    This document was last modified on May 1, 2018.


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